Case study · Ecommerce
How a wellness brand turned browsers into buyers with a store rebuilt for growth
- Client
- Wellness & supplements brand
- Industry
- Health & wellness
- Services
- Ecommerce, Email, Ads
- Timeline
- 12 weeks
Store experience, top to bottom
Checkout designed for phone buyers
Email & SMS flows live from day one
Weekly AI UGC ad testing
01 — The challenge
Plenty of traffic. Nowhere near enough sales.
The products were excellent and the ads were bringing people in — but the store wasn’t closing. Pages loaded slowly on mobile, the design felt dated next to competitors, and abandoned carts were piling up with no follow-up. Every month without a fix meant more ad spend wasted and more customers lost to bigger brands.
02 — Our approach
Fix the leaks first. Then scale what works.
- A
A full store audit across UX, speed, SEO and funnel data to find exactly where buyers dropped off.
- B
A premium redesign of the homepage, product pages and cart — built for mobile shoppers first.
- C
Klaviyo welcome, abandoned-cart and win-back flows, plus a fresh paid social campaign with AI UGC ads.
- D
Weekly A/B tests on offers, product pages and checkout — keeping what wins, cutting what doesn’t.
03 — The result
A store that finally sells as well as the product deserves.
With a faster, premium store and automated follow-up in place, the same traffic started turning into real orders — and returning customers. Today we run ads, UGC creative and weekly conversion tests together, scaling spend only when the numbers say so.
“Nextvanta didn’t just redesign our site — they rebuilt how we win customers. One team, one plan, and results we can actually measure.”
